Of the million PWC predicts that Content
15 09 2009Things are moving way too fast and into uncharted waters, they say, and there are no historical data to serve as guide. Never before have the balance sheets, strategies, constituent relationships and very existence of media conglomerates been shaped so radically by technology and changing consumer habits. That figure does not include Internet advertising, which is projected to grow 5. 3 annually to 216 billion during that span.
It also will be blurred and even shattered, and the fortunes and existences of traditional and newmedia companies will become intertwined as their content, marketing and technology savvy are fused to define an interactive media era under the leadership of entrepreneurial executives. Even local broadcast TV and radio stations will capitalize on their unique connections to local consumers and advertisers and will become lucrative digital interactive players.
That would make individual broadcastnetwork profits averaging 100 million200 million look like childs play. Clearly, media users, producers, marketers and distributors will become virtual one as TV sets, radios, computers, video players, cameras, MP3 players, digital cell phones and other online devices blend into universal screens and consoles of personal communications devices. By that time, consumers, advertisers, service providers and institutional endusers will spend more than 1.
Content will carry links and samples of related content, products and services and complete electronic transactions. It will be convergence fulfilled. Corporate entrepreneursIt also is likely that during the next decade, media giants will be streamlined to include clusters of smaller companies whose pureplay balance sheets and businesses will be easier for investors to understand and support. Never before has so much revenue been put on the line, and never before has there existed the potential for so much content, distribution, packaging and pricing to be placed beyond the reach of the media giants.
Never before has so much revenue been put on the line, and never before has there existed the potential for so much content, distribution, packaging and pricing to be placed beyond the reach of the media giants. The technological evolution of radio to television, blackandwhite to color TV, live to taped to liveevent content and broadcasting to cable has been dynamic during the past years.
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