PHONE EBOOK SERIES Capitalizing on the Broadband

19 11 2008

Advertorial ValueAdds Feed Motorolas Channel Partner Ecosystem With more than percent of revenue coming from its indirect channel partners, Motorola has made serious commitment to growing its broadband wireless solutions portfolio to meet the needs of its channel partners and the demands of the market.

However, channel partners can leverage the buzz to cash in on other parts of the broadband wireless world, such as supercharged 802. 11n WLANs and outdoor broadband wireless mesh networking. Advertorial ValueAdds Feed Motorolas Channel Partner Ecosystem With more than percent of revenue coming from its indirect channel partners, Motorola has made serious commitment to growing its broadband wireless solutions portfolio to meet the needs of its channel partners and the demands of the market.

That might be good thing, too, considering that channel partners are finding traction in mobile mesh with local government customers, deploying broadband wireless inbuilding and outdoors for customers by using WLAN, nearindoor and citywide technologies from vendors like Motorola. Broadband Wireless, Inside and Out As businesses derive the benefits of broadband wireless LAN technologies, they are increasingly interested in extending those benefits to employees working outside the building in campus or freight yard.

Similarly, some organizations, such as universities or local governments, have deployed outdoor broadband wireless networks to support range of municipal applications from surveillance to meter reading. Channel partners VARs, systems integrators, agents and dealers can tap into this lucrative transformation by learning how to sell, design, install and maintain broadband wireless solutions.

PHONE EBOOK SERIES Capitalizing on the Broadband Wireless Opportunity Primer for Channel PartnersSponsored by The broadband wireless revolution is in full swing as enterprises, manufacturers, retailers, universities, governments and other organizations realize the benefits of broadband

To help channel partners see why they should consider partnering with Motorola, Sue Moore, Motorolas director of channel marketing and operations, government and commercial markets, highlights some of the advantages of consolidated solution for complete broadband wireless coverage and how the hardware, software and applications combined make solution sales possible and beneficial for channel partners. The channel partners that can address both sides of the indooroutdoor equation stand to double their opportunities with addon sales or greenfield deployments of broadband wireless inside and out.

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